A UX design leader crafting meaningful digital experiences from the greater Twin Cities.
Ling Li
lingli.design

Designing for simplicity & joy

Elevate your products with user-delightful solutions

DESIGNING THE FUTURE

OF EXPERIENCE.

USER EXPERIENCE
UX RESEARCH
PRODUCT STRATEGY
DESIGN LEADERSHIP
Hero Grid

Elevate user experience
 
 with sophistication, where empathy meets innovation. My vision
 
fuses creativity, compassion, and forwarding-thinking 
 
to craft user-delightful solutions.

10+

Years of experience

88+

Projects delivered

3+

Built and scaled teams

Transform experiences through innovation, and user-centered design strategies

I specialize in tailored approaches that ensure your product engages customers and delivers exceptional user experiences.

01

Unlock impactful digital experiences with forward-thinking UX strategies and design solutions

I’ve led teams to craft seamless digital experiences that deliver results and fuel business growth.

02

Design intuitive user interfaces for exceptional user experiences

I design user-centered solutions that boost engagement and optimize usability.

03
Say hi

Where I Made an Impact

Trusted by My Peers

I take pride in building lasting partnerships and delivering solutions that exceed expectations.

Ling is the consummate professional, balancing knowledge, craft, and leadership effortlessly. Her deep understanding of users and the psychology behind their decisions is exemplary. She holds herself to high standards, collaborates effectively, and adapts to any situation with precision.
Michael Ohanian
Head of Product at Travelnet Solutions
Ling is a disciplined and collaborative leader who helped shape the first Employee UX group at Best Buy. Her willingness to learn and grow, paired with her dedication to improving customer and employee experiences, makes her an invaluable asset to any organization.
Shari Rossow
VP of Retail Op & In-store Services at Best Buy
Ling is a phenomenal leader and mentor. Her data-driven approach, attention to detail, and clear communication are unparalleled. She played a pivotal role in my professional growth, nurturing problem-solving skills I use daily.
Alexandra Boyer
Product Manager at Travelnet Solutions
Over 10 years, I’ve seen Ling’s design process consistently deliver functional and visually stunning results. Her ability to adapt communication to various team dynamics and her strong collaboration skills set her apart as a professional and leader.
Sean Hughes
VP of Engineering at Travelnet Solutions
Ling’s exceptional communication skills, strong people management, and unwavering self-motivation foster a collaborative and productive environment. She inspires teams with her clear articulation of ideas and remarkable organizational prowess.
Emily Riechers
Product Manager at Travelnet Solutions
As a manager, Ling creates a space for her team to grow and innovate. Her thoughtful feedback and encouragement to explore nontraditional ideas significantly enhanced my skills. She’s an excellent designer and communicator, advocating for UX with passion and impact.
Ivy Shi
UX Designer at Travelnet Solutions
Ling’s thought partnership, bold critical thinking, and human-centered curiosity are inspiring. She embodies a growth mindset, embracing diverse perspectives and supporting others through uncertainty with empathy and creative energy.
Brian Rowe
Manager, UX Product Strategy at Best Buy
Ling’s passion for UX and her leadership as Director of UX transformed our products and team culture. Her dedication, collaborative approach, and ability to inspire a shared sense of purpose made a lasting impact on our work environment.
Tracy Olnhausen
Sr. Director of Quality and Infrastructure at Travelnet Solutions
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